Mobile

If you're not yet convinced by the power of mobile marketing, consider these statistics.

  • Mobile subscribers are growing exponentially and Portio Research shows that by 2013 there will be some 5.8 billion mobile subscribers worldwide;
  • There's a strong growth in smart phone sales with Ovum showing that 29 percent of all cell phones will be smart phones by 2014;
  • Pyramid Research says that mobile data will balloon and will be bigger than voice (in terms of revenue) by 2011;
  • ABI Research shows that regardless of the recession mobile value-added services will continue to increase.

South Africa has seen a surge in subscribers over the past few years. In 2003 there were some 16,8 million subscribers according to data from the International Telephone Union. In five years this more than doubled to 45 million subscribers with over 90% of telecommunications users owning one or more cellular phones.

Given the reach, affordability and extreme degree of personalisation of mobile advertising iGroup has harnessed the latest mobile technology to open the mobile channel to business and government. Because of the prolific growth of mobile devices and consumption of data, mobile needs to be an integral part of your marketing mix.

iGroup solutions include multimedia rich messaging solutions; the creation of mobile sites; interactive mobile solutions for large scale events; mobile ticketing and bulk messaging. iGroup overseas all aspects of campaign management from consulting on strategy, to conception and creative, and reporting on outcomes and your return on investment.

Find out how we can make the web work for you.